A simple picture, stir in a question and "BOOM" you have instant virality.
Like most marketers, I'm sure that Maria Kang didn't "intend" to create a viral post when she posted this picture of she and her children, but she sure did.
She struck quite a nerve too. Over 759 shares, several hundred comments and over 2,500 LIKES. The comments range from "Where are your stretch marks b*t**!" to "wtg!" (Way to go) So why does one thing go viral and another doesn't? Can we "produce" virality? I really don't think so, but Maria's challenge has many of the DNA markers of a viral post.
The greatest take away in this is Maria had an opinion, she had a passionate opinion that galvanizes those around her. You can be "fer 'er" or "agin 'er" (for my friends from the NE - that would be FOR or AGAINST her) but she rouses the emotions and that what brings out comments; comments begat other comments which begat LIKES which begats SHARES!
So have an opinion. You don't have to stir things up on purpose, just share your passions and allow people to congregate around and cheer/jeer you! What do you think, should we have opinions in business?
We have been “pushing” information for more than 150 years in the United States. Through newspapers, magazines, radio and television, we have been inundated with what other people think we want to know about their products and service.Today you have to have a compelling “pull” mentality. You must be in constant search for what your audience(s) want in the way of information and then set about providing it.
Do the researchFor what is your audience searching? What do they want? Take some time to do the hard work of research. This is where hiring a firm can work to your advantage. Some have already done industry specific research and you can tap into their expertise to your advantage.
If you are doing the research yourself, here are a few channels to consider:
Defining and discovering your audience can feel like quite a challenge, but with research and persistence, you will find your target.
The Social Sherpa helps you define your company's online goals, then guides your every step in the achievement of those goals.