Do the researchFor what is your audience searching? What do they want? Take some time to do the hard work of research. This is where hiring a firm can work to your advantage. Some have already done industry specific research and you can tap into their expertise to your advantage.
If you are doing the research yourself, here are a few channels to consider:
- Google Analytics: insights into what drives traffic to your website.
- Adwords: A deeper look into actual search terms.
- Google Trends: To give you insights into trending keyword themes.
Defining and discovering your audience can feel like quite a challenge, but with research and persistence, you will find your target.