We have been “pushing” information for more than 150 years in the United States. Through newspapers, magazines, radio and television, we have been inundated with what other people think we want to know about their products and service.Today you have to have a compelling “pull” mentality. You must be in constant search for what your audience(s) want in the way of information and then set about providing it.
Do the researchFor what is your audience searching? What do they want? Take some time to do the hard work of research. This is where hiring a firm can work to your advantage. Some have already done industry specific research and you can tap into their expertise to your advantage.
If you are doing the research yourself, here are a few channels to consider:
Defining and discovering your audience can feel like quite a challenge, but with research and persistence, you will find your target.
The Social Sherpa helps you define your company's online goals, then guides your every step in the achievement of those goals.