A simple picture, stir in a question and "BOOM" you have instant virality.
Like most marketers, I'm sure that Maria Kang didn't "intend" to create a viral post when she posted this picture of she and her children, but she sure did.
She struck quite a nerve too. Over 759 shares, several hundred comments and over 2,500 LIKES. The comments range from "Where are your stretch marks b*t**!" to "wtg!" (Way to go) So why does one thing go viral and another doesn't? Can we "produce" virality? I really don't think so, but Maria's challenge has many of the DNA markers of a viral post.
The greatest take away in this is Maria had an opinion, she had a passionate opinion that galvanizes those around her. You can be "fer 'er" or "agin 'er" (for my friends from the NE - that would be FOR or AGAINST her) but she rouses the emotions and that what brings out comments; comments begat other comments which begat LIKES which begats SHARES!
So have an opinion. You don't have to stir things up on purpose, just share your passions and allow people to congregate around and cheer/jeer you! What do you think, should we have opinions in business?
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