According to a new study by The Journal of the American Medical Association (JAMA) 59% of patients say online reviews were "somewhat important" or "very important' when selecting a physician.
Combine that information with the Harvard Business School survey that concluded a one-star drop in your reviews equates to a 10% revenue reduction.
Review sites such as Vitals.com and Healthgrades.com give patients a strength and platform to imact a medical practice more than ever before. About one-third of those surveyed said that they have choosen or rejected a doctor on the basis of online reviews.
Unlike times past, doctors today are going to have to address the transparancy brought about by the internet. Ignoring online reviews is not a winning strategy. Here are a few tips you can employ to help make a positive impact.
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