How often should I post, tweet or update?

This question is typically asked because someone is thinking of social media as “telemarketing” which is most definitely is not. Feeds, as they are known in most networks, scroll constantly as new content is added old posts move out of view. Unless your follower has asked to be notified of your tweets, pins or posts it’s very unobtrusive. Remember, they have to LIKE or FOLLOW YOU to receive the information, they are the initiator.

That said, there are some facts that can help you with your timing and quantity of posts, tweets and updates.

• 80% of the US population live in the Eastern or Central time zones. (50% in EST) Depending on your target audience, you may want to adjust the timing of your posts.
• When do you check your social media? If you represent your demo, then let that be a guide for you.
• Saturdays are one of the best of often over looked days. People read social media like they used to read newspapers – cup of coffee and iPad in hand they head to a comfy spot to read.

The most important rule: Have something of value to say. So often we see companies blatantly self promoting. Hey, we all have to make a living, so some is understood and accepted, but if all you have to say is how awesome you are…you won’t have an audience long. (nor should you)

Take a step back, inhale through your nose and exhale through your mouth and repeat after me  -

This is a marathon, not a sprint
This is a marathon, not a sprint
This is a marathon, not a sprint
This is a marathon, not a sprint

There, now that feels better doesn’t it?

Take some time to construct a plan that gives your audience what they desire in the way they want it. That is all.