859.466.9126
The Social Sherpa
  • Home
  • our story
  • are you ready to Acsend?
  • Fix Listings

Content Marketing - 3 Keys to Success!

10/11/2013

0 Comments

 
Picture
Today's consumer has shut out traditional marketing. They have DVRs so they don't have to view commercials, apps and browser preferences that keep pop-ups and banners to a minimum. They are so over saturated getting their attention is more and more difficult.

So what next?
So where do you turn? Many voices, like Jay Baer, author of Youtility, say it is far easier to be useful than it is amazing and we agree.


Content marketing is that very thing; 

It's a technique of building high quality, relevant content that will drive positive, profitable audience engagement.
Like most everything else in marketing, there are some basics to content marketing as well. 

  1. Have a plan
    Seems like that's a blinding flash of the obvious but we've all seen the social posts or tweets that bring literally no value to the audience. This is like the case of a company knowing they need to be involved yet unwilling to invest time or resources. 

    Simple things such as who are you as a company, what are you wanting to accomplish, what is your USP (unique selling proposition), who is your audience? Those are just a few of the questions that will lead you to begin to develop a content strategy.
  2. Serve the audience
    In 2009, Marcus Sheridan of River Pools,  turned his failing pool business around with content marketing by simply answering "every question we've ever been asked and publishing them on a blog." If you want to get a sense of their commitment to this strategy of providing their audience with information they can use consider this; River Pools have 923 pages indexed in Google. There is little a consumer could want to know about pools and spas they won't find at www.riverpoolsandspas.com.
  3. Engage the audience
    You don't simply want information consumers you want your audience to engage. Through downloadable content, calls to action and video you want to encourage your audience to take as much as they want. Do be afraid to give away your knowledge. Knowledge is only of value with the skill to execute. You will have some in your audience that can run with what you're giving them, you'll have more that can't. When they can't, who will they call, the company that has helped them with great content or one that has not?

Do you have any examples of great content marketing? We'd love to hear your comment
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    The Social Sherpa helps you define your company's online goals, then guides your every step in the achievement of those goals.

    View my profile on LinkedIn

    Archives

    December 2014
    June 2014
    February 2014
    October 2013
    August 2013
    June 2013
    May 2013
    June 2012
    April 2012

    Categories

    All
    Building Community
    Chatterbox Reviews
    Facebook
    Facebook Errors
    Facebook Posts
    Friend Of Mine Awareness
    Hashtags
    Jay Baer
    Jerry Sipple
    Lifepoint
    Louisville Digital Assocation
    Masterpiece Cakeshop
    Medical Reviews
    Miss Jerry
    My Hero
    Online Reviews
    Physician Online Reviews
    Posts
    Reputation Management
    Smart Marketing
    Social Branding
    Social Marketing Integration
    Social Media Frequency
    The Onion
    Twitter
    Viral Posts
    Website Best Practices
    Website Content
    Website Mistakes To Avoid
    What To Post
    Yelp Reviews
    Youtility

    RSS Feed

stay connected

    where can we guide you?

Submit

we're a proud member of 

Picture
copyright 2009-2018
Photo used under Creative Commons from cogdogblog