Today's consumer has shut out traditional marketing. They have DVRs so they don't have to view commercials, apps and browser preferences that keep pop-ups and banners to a minimum. They are so over saturated getting their attention is more and more difficult.
So what next?
So where do you turn? Many voices, like Jay Baer, author of Youtility, say it is far easier to be useful than it is amazing and we agree.
Content marketing is that very thing;
It's a technique of building high quality, relevant content that will drive positive, profitable audience engagement.
Like most everything else in marketing, there are some basics to content marketing as well.
Do you have any examples of great content marketing? We'd love to hear your comment
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