We have been “pushing” information for more than 150 years in the United States. Through newspapers, magazines, radio and television, we have been inundated with what other people think we want to know about their products and service.Today you have to have a compelling “pull” mentality. You must be in constant search for what your audience(s) want in the way of information and then set about providing it.
Do the researchFor what is your audience searching? What do they want? Take some time to do the hard work of research. This is where hiring a firm can work to your advantage. Some have already done industry specific research and you can tap into their expertise to your advantage. If you are doing the research yourself, here are a few channels to consider:
Defining and discovering your audience can feel like quite a challenge, but with research and persistence, you will find your target.
0 Comments
This question is typically asked because someone is thinking of social media as “telemarketing” which is most definitely is not. Feeds, as they are known in most networks, scroll constantly as new content is added old posts move out of view. Unless your follower has asked to be notified of your tweets, pins or posts it’s very unobtrusive. Remember, they have to LIKE or FOLLOW YOU to receive the information, they are the initiator.
That said, there are some facts that can help you with your timing and quantity of posts, tweets and updates.
Take a step back, inhale through your nose and exhale through your mouth and repeat after me - This is a marathon, not a sprint This is a marathon, not a sprint This is a marathon, not a sprint This is a marathon, not a sprint There, now that feels better doesn’t it? Take some time to construct a plan that gives your audience what they desire in the way they want it. That is all. |
AuthorThe Social Sherpa helps you define your company's online goals, then guides your every step in the achievement of those goals. Archives
December 2014
Categories
All
|